The Connect Now dashboard allows brokers to see if a disproportionate amount of leads are being claimed by one or two agents. In cases where this happens many of our customers have asked for a way to more evenly allocate leads across all agents. This has proven especially true in metropolitan areas, heavy with rentals where fast, but meaningful, conversations are a must to close a transaction.
Dynamic allocation is a way of “spreading the opportunity” of leads coming in without compromising too much on consumer response times. In dynamic allocation, the system looks at lead claim activity in the last 24 hours. Agents who have already claimed one lead (in the last 24 hours) are in one “bucket”, agents who have claimed two leads are in another “bucket” and so on. Admins can set the “interval” between buckets, which defaults to 5 seconds.
Real-world example: Dynamic Allocation is set to “on” for a team, with a 5 second interval. When a lead comes in, agents who have not claimed any leads in the last 24 hours will get notified first, followed by (5 seconds later) agents who have claimed one lead, followed by (5 seconds later) agents who have claimed 2 leads, and so on. If the lead is claimed at any time, additional agents will not be notified.
Dynamic lead allocation that creates more opportunity for agent.